Sleep Origin is a newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin's ability to help even the most difficult babies sleep through the night. We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style business cards, and sleeping baby door tags, showing how a rebrand can wake up even the snooziest of brand experiences.
Made at Rethink
Brand Design, Illustration, Photography, Web Design
2024
Brand Design, Illustration, Photography, Web Design
2024
CREDITS
Creative Direction & Designer: Zoë Boudreau
Client: Natalie Dawn
Animator: Mike Labrow & Jesse Shaw
Copywriter: Aman Soin
Illustrator: Zoë Boudreau
Photographer: Zoë Boudreau
Photography Assistant: Anthony Kalliris, Erin Maguire
Talent: Delissa Thomas, Anthony Kalliris, Zoë Boudreau
Website Developer: Ashleigh Keith
Font: Nuckle from Heavyweight Digital Type Foundry
AWARDS + RECOGNITION
6th Best Icon of 2024 on Brand New
Featured on Brand New
Featured on World Brand Design Society
Featured on Logos.ai
Highlighted on Ads of the World
Featured on Brand Archive
Featured on Creative Boom
