Bike for Brain Health is an annual bike event that supports world-leading research, innovation, care and education for dementia. This conceptual system is built around a bike that shifts and morphs, dependant on its environment. The tangled yet recognizable bike reflects both the disorientation caused by dementia as well as the determination to navigate a path forward through fundraising. The bike transforms into a framing device to highlight participants in photos and as a wayfinding element during the event day.
Made at Young Lions
Brand Design, Gold Young Lions
2025
Brand Design, Gold Young Lions
2025
CREDITS
Design: Zoë Boudreau
Motion Design: Jesse Shaw
