Hello!
I’m Zoë, an Associate Creative Director based in Canada with 9 years experience in design and advertising. Branding is my specialty wrapped in a big bow of conceptual thinking.
I truly believe that design is a secret power. People don’t fall in love with businesses, they fall in love with charismatic personalities, humour and truth. Design unlocks these traits. Logos, colours, type, illustration, and tone of voice all smooshed together form a persona that your audience befriends.
All my projects are armoured with collaborative workshops, design strategy, and research so we’re not just looking pretty, we’re looking stunning and articulate.
Highlights
Highlighted Awards & Recognition
I recently was awarded the 2025 Gold Young Lions Award in the design category, the Newcomer Award at the 2023 Weltformat Design Festival and was a finalist for the RGD Ultrabold Awards. I've been featured on Dieline, Brand New, Creative Boom, Cosmopolitan, and Dezeen. I've also received awards from Applied Arts, the ADCC awards, the Marketing Awards, the Adobe Design Achievement Awards and Communication Arts. Last but not least, I was a juror for the RGD Student Award in the Print Category.
See all awards here.
Highlighted Clients
Some of my favourite projects were with these clients, you might recognize a few: KFC, Blue Moon, Vizzy, Heinz, Adobe, Scotiabank, Tazo, Upside, YWCA, MiO, Royal BC Museum, Capilano Suspension Bridge, and Waves Coffee.
Where I've Worked
For the past 3 years I've been working at Rethink. Before that I quickly worked at Ogilvy and John St. for a year almost to the day. Before moving to Toronto I worked in Vancouver at Spring Advertising for about 3 years and Longevity Graphics for another 2. There were some internships peppered in while at Emily Carr University and I was Editor in Chief for the school magazine, Woo.