Bow Wow Academy

While their focus on positive reinforcement makes training seriously fun, Bow Wow’s old brand identity was anything but. They needed a brand refresh that conveyed their unleashed positivity. Our solution was to put dogs on centre stage, starting with their logo. From there, we kept the fun flowing with a canine-inspired colour palette, a pup-centric pattern, and bone-shaped doggy diplomas, proving that even old brands can learn new tricks.

Made at Rethink
Brand Design, Illustration, Photography
2022

Ultimately, dogs – and their owners – loved the new logo. So much in fact, that people reaching out to learn more about Bow Wow Academy increased by over 20% YOY. And if that wasn't enough, the logo found a special place in the design community's heart as well, including Brand New's "Best Wordmarks of 2022" list, where it received unanimous praise and "a round of apaws" from Armin Vit himself.

The palette initially derives from the original brand but also introduces the grassy greens dogs play, poop, and sniff on. The brand also carries a badge to reinforce the academic hard work of the school and is used in the graduation materials.