Bow Wow Academy

Bow Wow Academy is a renowned dog training school in North Vancouver that focuses on positive reinforcement training. However, Bow Wow needed an update that blasted positivity while still being methodical and smart.

Ultimately, dogs – and their owners – loved the new logo. So much in fact, that people reaching out to learn more about Bow Wow Academy increased by over 20% YOY. And if that wasn't enough, the logo found a special place in the design community's heart as well, including Brand New's "Best Wordmarks of 2022" list, where it received unanimous praise and "a round of apaws" from Armin Vit himself.

Colour was another facet used to manifest positivity. The palette initially derives from the original brand but also introduces the grassy greens dogs play, poop, and sniff on. The brand also carries a badge to reinforce the academic hard work of the school and is used in the graduation materials.