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💪 YWCA BC

YWCA BC is a registered charity committed to advancing gender equity through their programs, advocacy and revenue-generating social enterprises. Guided by the needs of the people they serve, YWCA BC empowers and strengthens communities in their province through housing, child care, employment services, mentorship and more. 

YWCA BC required a rebrand that echoed their mission to amplify the collective strength of women. We started by creating the "Y" logo, where three shapes converge to form a strong and dynamic triangle. This motif scales across the entire design system, acting as a spotlight for messaging and illustration. Paired with a bold palette and confident typography, the new photography style showcases the real women of the YWCA at the centre of the brand. Built for women by women, this visual identity proves that collective strength isn't just felt, it’s seen.



Made at Rethink
Brand Design, Illustration, Photography
2026

CREDITS ● Partner, Group Creative Director, Design, Alex Bakker ● Creative Directors, Pamela Rounis, Morgan Tierney ● Associate Design Director, Zoë Boudreau ● Designers, Val Sheymardanova, Erin Maguire ● Associate Creative Director, Hannah Au ● Sr. Motion Designer, Jesse Shaw ● Head of Strategy, Elyse Sander ● Strategy Director, Meg Siegel ● Strategy Analyst, Ana Sanchez ● Group Account Director, Kennedy Crawford ● Account Manager, Mika Labreque ● Clients, Vice President, Communications & Advocacy, Amy Juschka ● Associate Director, Marketing Communications, Marina Arnaud ● Senior Marketing and Communications Strategist, Heiki Kwan ● Marketing Communications Specialist, Fulvia Carregan ● Photographers, Joy Gyamfi, Grady Mitchell ● Illustrators, Annie Chang, Anita Rudakov, Zoë Boudreau

Boudreau Studio