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👶 Sleep Origin

Sleep Origin is a newborn sleep consultancy in Dallas, Texas. Unfortunately, their brand was being slept on. They needed a refresh that was both enthusiastic and simple, highlighting Sleep Origin's ability to help even the most difficult babies sleep through the night. We started with their logo, creating a swaddled baby icon that could toggle into sleep mode. From there, we continued with a night-inspired colour palette, toggle-style business cards, and sleeping baby door tags, showing how a rebrand can wake up even the snooziest of brand experiences. Made at Rethink
Brand Design, Illustration, Photography, Web Design
2024



CREDITS ● Creative Direction & Designer: Zoë Boudreau ● Client: Natalie Dawn ● Animator: Mike Labrow & Jesse Shaw ● Copywriter: Aman Soin ● Illustrator: Zoë Boudreau ● Photographer: Zoë Boudreau ● Photography Assistant: Anthony Kalliris, Erin Maguire ● Talent: Delissa Thomas, Anthony Kalliris, Zoë Boudreau ● Website Developer: Ashleigh Keith ● Font: Nuckle from Heavyweight Digital Type Foundry

AWARDS & RECOGNITION ● Gold at West Coast Creative Awards for Logos ● 6th Best Icon of 2024 on Brand New ● Featured on World Brand Design Society ● Featured on Logos.ai  ● Highlighted on Ads of the World ● Featured on Brand Archive ● Featured on Creative Boom

Boudreau Studio