During the design process, it was obvious to us that a heart would act as a perfect representation of the self-empathy required to start your treatment. A circle was then merged with the heart to demonstrate Chanel's all encompassing approach during her coaching sessions.
Once the sphere and heart base was established, other symbols easily integrated beside the heart to further showcase the empathy required for each part of the healing journey. For example, an apple replaces the sphere, to demonstrate the self-empathy needed when looking at one's relationship to food.
Creative Director/Designer: Zoë Boudreau
Account Manager: Patsy Gannon
Client: Chanel Vysohlid
Font: Sora, Google fonts