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🤑 Scotiabank Rebrand

Scotiabank needed a rebrand that unified their global identity and appealed to a more affluent clientele. We started by establishing consistent design layouts, drawing inspiration from their worldwide branch architecture. To elevate their overall tone, we crafted an elegant bespoke serif typeface, developed a sophisticated new approach to imagery, and refined their colour palette, thoughtfully referencing their heritage. Proving that a consistent global rebrand can revitalize even a 193-year-old institution. Made at Rethink
360° Brand Design
2024



CREDITS ● Lead Designers: Zoë Boudreau, Thomas Hadfield ● Creative Direction: Hans Thiessen, Rich Greco, Berkeley Poole ● Associate Creative Director: Mark Mabey ● Designers: Erin Maguire, Nathan Leung ● Copywriter: Brendan Scullion, Mnrupe Virk, Jenai Kershaw ● Scotia Serif Typeface Design: Dalton Maag ● Illustration: Lighthouse, Scotiabank Internal Team ● Motion Design: Jesse Shaw ● Client: Scotiabank, Laura Curtis Ferrera, John Rocco, Dave Laing, Katie O'Dodonovan, John Tisdale, Lighthouse Team ● Account Director: Catherine Demmer ● Accounts: Jules Syvestre, Alex Rousom, Sandra Stainton ● Group Strategy Director: Crystal Sales ● Strategy Director: Daavi Wong Wolfson ● Group Business Lead: Caitlin Bourada ● Integrated Producer: Jenna Fullerton

Boudreau Studio