Hopeful Hair Banner

Cutting hair is a powerful act of protest and a symbol of solidarity for the Women of Iran. The YWCA invited protesters to fasten hair clippings to spell out “WOMAN. LIFE. FREEDOM.” in Vancouver and Toronto. The banner was then marched across the city and now permanently hangs at the YWCA Toronto. For more information on how to get involved, a microsite was created alongside the campaign. The site is filled with information regarding the revolution and ways you can help.

Credits:

Creative Directors: Arjang Esfandiyari, Grace Cho, Hans Thiessen

Associate Creative Directors: Justin Kowalczuk, Brie Lim

Senior Designer: Zoë Boudreau

Graphic Designer: Heidi Kao

Copy Writer: Jon Manning

Art Directors: Rachel Leblanc, Steve Miller

Account Supervisor: Nicole Kerrigan

Strategist: Sam Massooleh

Producers: Scott Russell, April Haffenden, Jill A, AJ Merrick, Todd Harrison, Kyle Hicks, Meg Norton

Group Biz Lead: Kate Naylor

Account Manager: AnnaJane Edmonds

PR: Jacky Le, Meredith Montgomery

Awards + Recognition:

Applied Arts - Cause Related Creative Response

Featured on CTV Vancouver

Featured on Daily Hive

Featured on City News

Featured on Vancouver is Awesome

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