Hopeful Hair Banner

Cutting hair is a powerful act of protest and a symbol of solidarity for the Women of Iran. The YWCA invited protesters to fasten hair clippings to spell out “WOMAN. LIFE. FREEDOM.” in Vancouver and Toronto. The banner was then marched across the city and now permanently hangs at the YWCA Toronto. For more information on how to get involved, a microsite was created alongside the campaign. The site is filled with information regarding the revolution and ways you can help.

Credits:
Creative Directors: Arjang Esfandiyari, Grace Cho, Hans Thiessen
Associate Creative Directors: Justin Kowalczuk, Brie Lim
Senior Designer: Zoë Boudreau
Graphic Designer: Heidi Kao
Copy Writer: Jon Manning 
Art Directors: Rachel Leblanc, Steve Miller
Account Supervisor: Nicole Kerrigan
Strategist: Sam Massooleh
Producers: Scott Russell, April Haffenden, Jill A, AJ Merrick, Todd Harrison, Kyle Hicks, Meg Norton
Group Biz Lead: Kate Naylor
Account Manager: AnnaJane Edmonds
PR: Jacky Le, Meredith Montgomery

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