Check Your Signs

Patients either ignore or don’t fully recognize the signs and symptoms of psoriatic arthritis. We decided to make the signs of PsA unignorable by bringing PsA's symptoms to life. Each symptom animates in a way that connotes their integral feeling. The word 'swolllen' swells as 'stiff' stretches out uncomfortably.

This digital campaign aims to be loud and clear so that those struggling with PsA symptoms are able to self evaluate with our provided ADA app and book an appointment to see a doctor.

Credits:

Executive Creative Director: Rick Mayzis

Art Director/Designer: Zoë Boudreau

Director of Account Planning: Christine MacDonald

Account Director: Natasha Lopez

Account Coordinator: Bai Sripalan

Animation: Polyester

Website Development: Attitude

Made at: john st.

Font: Heading Now

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