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🐕 Bow Wow Academy

While their focus on positive reinforcement makes training seriously fun, Bow Wow’s old brand identity was anything but. They needed a brand refresh that conveyed their unleashed positivity. Our solution was to put dogs on centre stage, starting with their logo. From there, we kept the fun flowing with a canine-inspired colour palette, a pup-centric pattern, and bone-shaped doggy diplomas, proving that even old brands can learn new tricks.​​​​​​​
Made at Rethink
Brand Design, Illustration, Photography
2022


CREDITS ● Creative Director: Hans Thiessen ● Senior Designer/Creative Direction: Zoë Boudreau ● Account Manager: Patsy Gannon ● Client: Yoko Sakai ● Jr. Designer: Aviva Davis ● Animator: Mike Labrow ● Copywriter: Aman Soin ● Jr. Photography Assistant: Anthony Kalliris ● Talent: Otis ● Font: Brevia, GT Walsheim Condensed Bold

AWARDS & RECOGNITION ● 13th Best Wordmark of 2022 on Brand New ● Communication Arts Award for Integrated Branding Program ● ​​​​​​​Merit at the Marketing Awards in the Design Category ● Applied Art for Small Business Campaign ● Applied Art for Single Logo ● Bronze at the ADCC awards in the logotype category ● Shortlisted in the One Show ● Featured on World Brand Design Society ● Featured on Abduzeedo ● Featured on Card Dsgn ● Featured on Logos.Ai ● Featured on Brand New ● Featured on Ads of the World
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Boudreau Studio